You know you are not hungry but now your mouth is watering, your stomach is rumbling and maybe you get up and head for the kitchen or the shop.

The crazy thing is that we may not even like the product that was being advertised.

So what’s happening?

It’s a thing called stimulus and response

Here is a quick 3 minute audio to explain how it works and how it can affect you: Stimulus Response

It is used by the advertisers to make you think and feel what they want you to think and feel.

Our brains are brilliant at making connections to help us organise our lives and the advertisers know this and therefore spend a lot of money to influence you to buy their products.

DON’T GET CAUGHT!

They don’t care if you are hungry or not and whether you are on a diet or not, they just want your money.

So next time you start to feel hungry because of an advert remember how they want to control you and make sure you are in charge of your decisions.

Hunger is your body’s way of telling you when it’s the right time to eat.

Just remember to recognise when it is physical hunger and not an emotional hunger.

Slim people tend to enjoy feeling hungry because they can look forward to the meal they are going to have. They just don’t snack in between.